The main aim of the Award has become the objective defining and introduction of the Ukrainian fashion leaders to the national and international community. The award was created to increase the prestige of Ukrainian fashion designers in the country and to inspire designers in their creative search and professional growth.
The BEST FASHION AWARDS ceremony, which took place on 20th April and was founded by the Kozyrna Karta Family of Restaurants and Ukrainian Fashion Week, impressed Ukraine with its spectacle, creativity and objectivity of the results. According to the Internet portal JetSetter.ua, the BEST FASHION AWARDS ceremony was recognized as the best secular event in Kyiv in the first half of 2010.
During the meeting, experts — fashion journalists, fashion critics, buyers and celebrities, together with the organizers — exchanged impressions, summed up the ceremony and discussed plans for the future of the Ukrainian Fashion Award BEST FASHION AWARDS.