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Nominations of BEST FASHION AWARDS 2010

The main aim of the BEST FASHION AWARDS is to objectively determine and introduce the leaders of Ukrainian fashion to the national and international community. It is worth noting the achievements of designers in the development of fashion, the creation of the fashion industry and a positive image of Ukraine abroad.

The award is intended to increase the authority of Ukrainian designers in the country and inspire designers in creative search and professional growth.

The BEST FASHION AWARDS will be held annually and evaluate the collections of two seasons. The fate of the official awards will be decided by a group of experts, which will include fashion journalists, fashion critics, buyers and opinion leaders.

The BEST FASHION AWARDS will be presented in five official nominations:

The Best Womenswear Designer
will be given to a designer who creates collections for women and presents complete collections nationally or internationally

The Best Menswear Designer
will be given to a designer who creates collections for men and presents complete collections nationally or internationally

The Best Accessories Designer
will be given to the designer for creating a collection of accessories for their own brand or for other designer collections

"The Discovery of the Year"
will be presented to a designer who demonstrates complete collections nationally or internationally for no more than five seasons

"For outstanding contribution to the development of Ukrainian fashion"
The award is given to a designer whose name has become synonymous with Ukrainian fashion or the fashion industry, whose work inspires new generations of fashion designers or brings the domestic fashion industry to the international level. The candidacy is determined by the group of BEST FASHION AWARDS experts and submitted for approval to the expert group of Ukrainian Fashion Council

During the BEST FASHION AWARDS Ceremony, the organizers plan to give a special prize — the "Kozyrnaya Carta" Award.

BEST FASHION AWARDS establishes three consolation awards in the following nominations:

"Inspiration" award
It will be given to a person whose actions or achievements inspire designers to create collections, which embodies style and taste. The decision to give the prize is made by designers-participants of Ukrainian Fashion Week.

The Best Fashion Performance
It is given to a designer, director-producer or set designer of a fashion show for creating a bright fashion show. The decision to give the prize is made by a group of the BEST FASHION AWARDS experts.

"Popularity" Award
The award is determined by "popular voting", which takes place through open sms and online.

The BEST FASHION AWARDS ceremony, which will take place annually in April, will be a bright event in the country’s fashion, cultural and secular life.

The well-known company USP Events will take an active part in organizing the BEST FASHION AWARDS ceremony.
2010