The press has emphasized on the uniqueness of the Award, its objectivity, transparency in determining the results, keeping secrets when counting votes.
Five years is a long period to feel the need for innovation, leaving the main goal and concept of the Award unchanged.
Therefore, in 2016 the Prize is updating the list of experts! Trust in their professionalism and objectivity is the main guarantee of the Award’s credibility. The process of forming the list is new from now: 20 experts were named by the designers themselves, another 10 experts — by the organizing committee of Best Fashion Awards.
The expert council includes fashion journalists, fashion critics, buyers, and opinion leaders.
BFA is awarded annually and evaluates two-seasons collections. We sincerely congratulate all the experts of the Best Fashion Awards that their authority, knowledge and objectivity have received a new confirmation. We wish them success in thei important and challenging work! Work on protocols evaluating s/s 2016 collections begins on 1 December.